JMT Web News

March 07, 2017 10:07 AM

Authoritative iF Design Award 2017

170302_IFDA1Yamaha (President: Takuya Nakata) and Casio (President: Kazuhiro Kashio) were awarded the iF Design Award 2017, by the international organization of design promotion based in Hannover, Germany. The iF Design Award started in 1953 and is one of the most authoritative events in the world of product design.


Criterion of judgments is based on design, quality, price and environmental consideration, etc. This year drew 5,575 participants from 59 countries and judged by 58 design specialists.


170302_IFDA2170302_IFDA3 170302_IFDA5Yamaha won for the “REVSTAR” electric guitar, representing Japanese taste and reminiscent of a custom bike; the “Yev” electric violin, featuring utmost playability and skillful workmanship that renders it beautiful from any angle;
and the electrical-assisted wheelchair“&Y01”, which plays beautiful sound, designed in collaboration with Yamaha Motor Co. Ltd.

170302_IFDA4Casio was awarded for the “CELVIANO Grand Hybrid GP-500BP”, which was co-developed with C. Bechstein Piano to integrated acoustic tradition and new technology; the watch brand “EDIFICE EQB-600D”; and the digital camera “EXILIM Outdoor Recorder EX-FR100/EX-FR200”.

The award ceremony will be held in Munich, Germany on March 10, 2017, when the gold medal will be announced.

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