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July 07, 2017 03:23 PM

Japan Musical Instruments Association Re-designed Industry Statistics

Reflects Real Music Market
Japan Music Trades have run annual production and sales of musical instruments statistics provided by Japan Musical Instruments Manufacturers’ Association in April issue so far. Following structural change of Japan Musical Instruments Association (JMIA), 3 sub-associations of manufacturers, distributors, and retailers of JMIA disbanded last year. JMIA has undertaken all research and statistics production works of the Manufacturers’ Association, and its first production and sales statistics are now available with many changes in reporting system, term of subject year, product categorization, etc. to better reflect present market conditions and meet diversified needs of the industry. Thus, the industry statistics have undergone a major change 36 years after it started.

As the first step, JMIA has sent survey documents to manufacturing, and retail members of the association to collect data on production of Japanese manufacturers based in Japan, and retail sales of the music products sold in Japan. Data from import and distribution members will be added next year and after.

*Products categorization is largely based on the NAMM Global Report data. It’s quite logical and meaningful to link to the NAMM data as the U.S. market represents 40% of the global sales of music products. JMIA also expects a world standardized product categorization is realized in the near future as European countries, China and other major players join the scheme.

*Data reflects fiscal year result (from April 1 to March 31.) (calendar year in the previous statistics)

*The Japan Economic Research Institute handles everything from data collection and aggregation to control of the outcome.

2016 music products sales in Japan: Another difficult year
The new statistics cover 70 products categories which are doubled from the old one. Looking into the details, 2016 was a hard year to say, for the Japanese industry.
Those categories which gained growth included upright pianos, saxophones, other woodwind instruments, other brass instruments, table-top xylophones and glockenspiels, electronic organs and digital pianos: upright pianos, +5% (11,482 units), saxophones, +15% (14,658 units), other woodwind instruments, +17% (781 units), other brass instruments, +7% (5,134 units), table-top xylophones, +17% (6,828 units), table-top glockenspiels, +31% (7.607 units), electronic organs, +63% (19,785 units), digital pianos, +9% (21,787 units)

The background of the growth of upright pianos and digital pianos is that manufacturers put new, attractive models into the market. Yamaha STAGEA standard and home models contributed to the favorable sales of electronic organ. Imported brands boosted the sales of Saxophone, and growing demands for middle and low brass instruments seem to reflect sales surge of other woodwind and brass instruments.

2016 Import data provided by Customs Bureau, The Ministry of Finance show increase of electric & electronic keyboard instruments, guitars, brass instruments, bowed string instruments and other string instruments over the previous year.

As detailed retail data are provided in coming years, market size of used pianos and guitars may be determined.

The Japanese Production and Sales of Musical Instruments 2016 statistics appear in July issue of Japan Music Trades.

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