JMT Web News

October 10, 2017 03:42 PM

Further Progressed Fender Guitars Made in JAPAN

Fender Music Showcased MADE IN JAPAN TRADITIONAL series Fender guitars Which celebrate 35th anniversary year on September 13 at Wired Tokyo 1999 in Shibuya inviting music dealers and press members.

Edward Cole, president, delivered an opening remarks saying, “History of Fender guitars made in Japan dates back to 1982. Guitarists throughout the world were excited with reasonably priced and high-quality Japan Fender gears, and they became in many cases the first guitars for quite a lot of top artists seen in today’s music scene. I remember myself that I started playing guitar with Fender made in Japan. Great deal of artists highly accolade Japanese craftsmanship. I’m happy to introduce today these new wonderful guitars made in Japan in broad selections which tell excellent playability and superb sound.” (photo: top right: Edward Cole, Fender Music CEO, delivers opening remarks.)

MADE IN JAPAN TRADITIONAL guitars feature designs widely loved in the past by global-level musicians as a basic platform. Christopher Fleming, Fender senior master builder, is responsible for overall design and every detail from finishes to neck joints seeking high quality sound and well-coordinated structure. They come with weathered hardware, decals, and engraved serial numbers inheriting Fender’s traditional guitar making. Fender Music offers more than 100 variations of MADE IN JAPAN TRADITIONAL guitars in new color finishes and shapes from different ages.

Fender Music ran a special Fender Cafe from September 14 through Oct. 3 at the same location serving original food relevant to Fender guitars as well as My First Fender guitar exhibition with the instruments rendered by 13 popular Japanese guitarists. (photo bottom right: Okamoto’s Kouki Okamoto (right) and Hama Okamoto (center) talk about their passion for Fender guitars made in Japan.)

The company also showcased MADE IN JAPAN TRADITIONAL guitars and original lifestyle goods including T-shirts designed in collaboration with Kyoto Montsuki cloth dying laboratory.

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