JMT Web News

February 05, 2018 04:49 PM

2017 Japanese Music Products Industry Retail Market Survey

Japan Music Trades annual retail market survey questioned 150 music stores throughout Japan, and 112 of them responded. Music products industry hasn’t yet felt any signs for market improvement despite positive feel spread over industries as rise of stock market early in January, optimistic news including long-lasting recovery of general economy, over 1% job opening ratio and fewer business failures announced by the Government.

Most retailers reported that business was comparatively well during holiday shopping season at the end of 2017, but a little disappointed after January. Today’s consumer with discerned eyes, multiple sources for product information and money to spend is likely to choose goods from the points of true value and new attractive concepts. That means chances are good for any companies and individuals, capable of offering original tools and inviting ideas to enjoy.

Among 110 retailers, 34% replied their sales increased last year, 40% decreased and 26% flat. Somber domestic sales were offset by vibrant export.

According to 2017 import/export statistics by Customs Bureau, The Ministry of Finance, Japanese music products export went up on 5 items; upright piano, + 4%, grand piano, +12%, fretted instruments, +19%, brass instruments, +12%, reed instruments & other symphonic band instruments, +6%. While, import of bowed instruments remarkably rose by 55%.

Which instruments sold best in 2017?
Reflecting greater percentage of replies sent back from keyboard specialist stores, the best selling items much inclined to keyboard instruments. Digital pianos sold best, in particular, and the positive trend for the instrument is continuing during these years. Grand piano was also ranked high among all keyboards. The retailers reported that they heavily promoted characteristic traits of grand piano including rich overtones and subtle expression capabilities to customers, and their efforts were paid.

Many retailers also reported used pianos and automatic player pianos also performed well. It appears that customer highly appreciates finely restored pianos and automatic player pianos with new characteristic features.

The retailers named Yamaha Electone ELB02 as one of the best selling items from electronic organ category.

Supported by strong demands from symphonic band market in Japan, sales of woodwind and brass instruments also soared in 2017. The trend seems to continue this year. It’s worth to take note that a host of new models and such innovative products as Roland Aerophone and Yamaha Venova were put into the market.

In-store music lesson courses for adult keep attracting more students. Retailers are promoting music lesson not only to first-time players but also to middle age and senior players with some music experience.

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Piano vocabulary listing the parts of the piano, the name of the part, the adjustment criteria of the action etc. in four languages.

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