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Yamaha Redesigns Flagship Store in Ginza, Tokyo
Yamaha and Yamaha Music Japan completed redesigning of Yamaha Ginza flagship store and opened as a brand shop with a new concept offering visitors fun shopping and musical experiences on April 17. In conjunction, Yamaha Music Nagoya Store, the key location in Central Japan also finished redesigning project.
Music products are no exception these days sold like commodities as e-commerce increasingly prevails. New Yamaha Ginza Store is designed to be the latest information center of Yamaha brand. It is open to everyone even if when he or she doesn’t intend to buy any musical instruments and accessories or the need of repair services, but just seeks exciting musical experience.
Yamaha reopened the 1st and 2nd floors after renovation last October, and every redesigning of the first and second basement and 3rd, 4th and 5th floors completed this past April.
The 200-seat studio at the second basement floor has cutting edge sound system combining Yamaha’s exclusive AFC (Active Field Control) system and image control technology. Wonder Filming allows visitors to experience dynamic spacious sound coupled with visual image in a setting of virtual movie shooting.
The first basement floor accommodates LM products including guitars, drums and synthesizers in a comfortable setting as well as a drum selection studio set in Avitecs sound control room, an open space for events and a music production studio equipped with full music production system and software.
The 3rd floor is allocated for over 65,000 titles of printed music, music books and CDs. The 4th floor displays wind, string and percussion instruments including good number of them showed ready to try for the visitors. More than 50 models of Yamaha pianos, digital pianos and Electones, the largest class selection of Yamaha home keyboards in Japan are displayed on the 5th floor.
Mamoru Fukuzawa, manager of Ginza store says, “We are very pleased that the Yamaha Ginza Store was reborn as a friendly and comfortable communication spot more than ever for music makers and music enthusiasts. Customer can enjoy experiencing the latest Yamaha music products by visiting us or browsing virtually through our website. The in-store musical event programs are greatly enhanced with virtual live concerts, remote performances by Disklavier and live streaming.”