JMT Web News

Japan Musical Instruments Association (JMIA) hosts 2020 Musical Instruments Fair Japan, a biennial consumer music products exhibition from October 2 (Fri.) through 4 (Sun.) at Tokyo Big Sight. The 2020 session will be first organized by Japan Musical Instruments Association, which has 474 members from music products industry in Japan.

JMIA staged the first meeting announcing regulations and guidelines of the event in Tokyo on November 22 (Fri.) with a total attendance of 250 prospective exhibitors and related industry members.

Masato Oshiki, director of JMIA (photo right) delivered an opening message, “We see increasing number of consumers shop online these days, and they are missing opportunities to touch and experience musical instruments themselves at brick and mortar stores. Musical Instruments Fair Japan provides every visitor with music playing experience using myriad of newest attractive products, enjoy music performance, hands-on, and a meeting place for music makers regardless of performance level and genre as well as a host of targeted seminars for business. ”

The 2020 Fair will further explore hands-on sessions encouraging first time music makers to experience versatile musical instruments. The 2018 Fair successfully attracted 1,500 visitors to the seamlessly staged free instrumental lessons.

In addition to intensified pre-fair promotional activities by means of SNS to young generations, the 2020 Fair upgrades musical events inviting guest musicians widely supported by children, junior and senior high school students, students marching bands and symphonic orchestras.

It also sets a business day again in the first day afternoon providing the manufacturers/distributors and dealers with business contacts and sales opportunities.

For the first time in its history, the organizer plans registration badges easily identified of holders’ main interest by the exhibitors.