JMT Web News

A total of 111 companies and 9 groups take part in the coming 2018 Musical Instruments Fair Japan to be staged at Tokyo Big Sight. First staged in 1968, this session celebrates 50th anniversary.

Originated and still organized as a public show for general music players and enthusiasts, it has largely targeted to increase music makers of all age groups offering a host of musical entertainment programs including concerts, demos, hands-on sessions and programs to invite non-music makers to experience musical instruments of their choice.

The 2018 Fair emphasizes it’s efforts to attract visitors with no musical experience more than ever, and it plans to have them experience the sound of ocarina, accordion, harmonica, ukulele and key harmonica.

Pianists are cordially invited to experience premium grand pianos at minimum fee of 6,000yen per 25-minute timeframe to feel the difference and characteristic sound of individual brands.

Also drummers can experience acoustic and digital drums, and cymbals of various makes including overseas brands in sound-controlled rooms.

The first day morning is exclusively reserved for the music products industry members for business meetings. Participation to the Fair will give them ideas and thoughts for new products and marketing for the coming holiday season.