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Guitar Trade Show Yokohama Music Style Vol.2
64 Manufacturers, Distributors, Dealers and Collectors Take Part
KAMINARI GUITARS/F.A.D, YOKOHAMA of Onkyo Shokai Co., Ltd., Tokyo-based distributor of electric guitars, sound and related products held the second session of Guitar Trade Show Yokohama Music Style Vol. 2 on June 25 and 26 at Yokohama Osanbashi Hall.
First took place in 2019 for the purpose of finding prospecting guitarists as part of Marine Music Festival, but it suspended following sessions because of the pandemic. This year, the organizer redesigned the concept of the event to an exclusive trade show for guitar shops, collectors, guitar builders and guitar manufacturers.
A total of 64 guitar manufacturers including member companies of GEN (Gakki Engine of Nippon), independent guitar builders and collectors took part and drew 3,400 visitors for the 2 days.
The event allowed the visitors to experience sound and touch and buy the exhibited vintage, old and unique guitars as well as accessories. Total sales reached around 7.7 million yen.
Fifteen name and promising artists enthralled the guitar and music enthusiasts with overwhelming technique and performance at free live concerts, and entertained them with talk sessions and seminars. Admission fees were; 3,500 yen, the same day ticket for adult, 1,500 yen for student, free entry for the students under 15.
In contrast to ordinary guitar exhibition/sales events of which visitors are relatively older than other events, the Guitar Trade Show Yokohama looked to be supported by younger age group including students and music enthusiasts.
Katsuo Hahsimoto, president of Onkyo Shokai (photo) said, “The industry definitely needs this type of event that presents visitors real-time musical experience and to increase guitar players and further develop the market. We expect the Guitar Trade Show can serve as a driving force for other guitar events held in different areas.”
The organizer plans to hold the 3rd session of the event on July 1 and 2, 2023 at the same site.