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Roland Corporation opened its first retail shop, Roland Store on Denmark Street in London in August. Marking 50th anniversary this year, Roland has successfully established a global sales network with help of local distributors. Consolidated earnings closed in December 2021 shared 88% of world sales.

The Roland Store in London represents the first step for the company to provide the visitor with an opportunity to inspire their musical imagination and experience all Roland products and processes of music production.

The visitor can make online appointment to the store to enjoy versatile services, products demonstrations by Roland Product Specialists who also offer musical solutions suitable for individual guest from the standpoint of musician and sound creator.

The visitor is invited to experience ASX (audience Specific Experience) System, an integrated control system coordinating lighting, sound and video movie contents on the monitor screen. Roland plans to install the ASX System in other Roland Stores to be opened in coming years.

Roland Store concepts are based on Roland philosophy that is critical to open retail outlets globally in the center of every major music market. London serves as a key location for music, media and culture, and more than anything else, home of music business in U.K.

Gordon Raison, Roland Corp. CEO commented, “It’s our pleasure opening first Roland Store in London. The store not only provides visitor with Roland products and services directly but also presents fun, creative experience and intimate communication with our staff.”

Photos:
Digital drum section comes with fully controlled lighting system. (top left)
The visitor is invited to try every product on display. Apparel goods, cables and other accessories can be shopped. (top right)
Product specialists are stationed at Boss guitar related products section. (bottom left)
Synthesizer/digital piano section (bottom right)