Industry Topics
August 17, 2014 05:08 PM
Inspire Creator’s Sense with Innovative Products: Masahiro Iijima, Zoom CEO Talks on Unique Company Policies
With such high-quality concept goods as hand-held recorders, multiple effect processors, and most recently video recorders and iOS device at attractive price points, Zoom has achieved successful results since its inception. The company marked 30th year last year.
Japan Music Trades interviewed with Masahiro IIjima CEO in hopes of knowing its characteristic product development policies and marketing strategies.
Never develop products only to meet market requirements
JMT: Zoom brand has been recog...
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August 17, 2014 05:03 PM
Tokyo Guitar Show 2014
Yamano Music and Fender Musical Instruments co-staged Tokyo Guitar Show on June 28 and 29 at Bellsalle Shibuya Garden, Tokyo.
The event where dealers and guitar enthusiasts meet, talk, and do business has established itself in Japan’s guitar society.
14 manufacturers/distributors, 26 dealers and 4 music publishers participated, the event drew 4,320 visitors, 15% less than last year, despite the bad weather. During the 2 days, 198 guitars which were 21% more than last year sold , and gained...
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August 17, 2014 05:02 PM
Yamaha’s New Eco-friendly Soprano Recorders
Yamaha staged a press conference to announce YRS-401 and YRS-402B soprano recorders on July 15 at Yamaha Ginza Concert Salon.
The company has built recorders under a strict guideline to provide students with safe instruments since 1967. The new models to be distributed in October feature biomass resin material first introduced for musical instruments.
Yoshiaki Togari, manager of Musical Instruments Sales Division, Yamaha Music Japan, explains, “As a supplier of musical instruments for scho...
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